While we were lolling about, watching the Macy's Thankgiving Day parade, the now-famous "men screaming for Justin Bieber" ad came on.
"What do you think of Justin Bieber?" I asked my eldest.
"Eh," she said in her best, been-there-done-that, world-weary tone, "He's not as big as he used to be. He's losing fans by the minute!"
"Oh, really?" I responded.
"Yeah! He's lost Brynn," she continued. Brynn is one of her little seven-year-old buddies at school.
"Oh, Brynn doesn't like him anymore?"
"Well, she still likes him, but she doesn't like him as much as she used to. He's not that big anymore," India said, summing up the situation dismissively.
They're a tough crowd, primary schoolers. Once you lose them, you might as well hang it up.
PS Once the Biebs cut his iconic 'do? I knew it was over.